Slider Cam Photo Activation for NFL Homegating Product lines.
Social sharing station for photo activation. Our Social Media Sharing station lets users email, Facebook, Tweet or Instagram photos instantly on site!
Slider Cam Photo Activation for NFL Homegating Product lines.
Description - Pixster custom built 4 "Slider Cams" as part of a 5 day activation for NFL Homegating product lines. Slider Cams were set-up at food festivals across the country. Guests were encouraged to build custom slider burgers, choose their favorite team's plate, then take a photo and share their creation using the Slider Cam. Guests of the events embraced the concept with open arms and the results speak for themselves!
Location - Los Angeles (2 day),
Houston (1 day), Chicago (2 day)
Results-
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Total Users: 1911
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Emails Captured: 1299
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Facebook Users: 144
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Instagram Users: 66
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Twitter Users: 15
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Total Social Reach: 189,325
The proof was in the results. We exceeded all the key performance goals established by the NFL and the program even won a Pro Award from Chief Marketer. - David Saalfrank, Managing Director, Eventive