Description - Pixster custom built 4 "Slider Cams" as part of a 5 day activation for NFL Homegating product lines. Slider Cams were set-up at food festivals across the country. Guests were encouraged to build custom slider burgers, choose their favorite team's plate, then take a photo and share their creation using the Slider Cam. Guests of the events embraced the concept with open arms and the results speak for themselves!
Location - Los Angeles (2 day),
Houston (1 day), Chicago (2 day)
Results-
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Total Users: 1911
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Emails Captured: 1299
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Facebook Users: 144
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Instagram Users: 66
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Twitter Users: 15
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Total Social Reach: 189,325
The proof was in the results. We exceeded all the key performance goals established by the NFL and the program even won a Pro Award from Chief Marketer. - David Saalfrank, Managing Director, Eventive